INCREASE YOUR BRAND AWARENESS AND VISIBILITY
Why Facebook Advertising?
With the use of Facebook advertising, you can easily increase your brand awareness and visibility within the target group that is interesting for your company. Looking for more turnover? Then Facebook is also a suitable advertising platform for you.
Determine The Strategy Together .
THIS IS WHERE IT STARTS
When you start with Facebook advertising, it is important to determine the right strategy. Do you want to sell more products? Or do you want to increase your visibility with your target group? We will work out a strategy together and link the right target group to it. After these steps have been taken, KPIs and objectives are attached to them. Before we can start building the advertisements, the right form of communication is chosen and the corresponding image and text selected. Is your tracking also in order? Then we can start advertising on Facebook!
MAP YOUR TARGET AUDIENCE
THE RIGHT TARGET GROUP
Mapping relevant target groups is an important part of Facebook advertising. Different target groups are formulated and this is the basis of your advertisements. Make sure you reach the right people! Target groups are determined together based on demographics and interests. 'Where is the target group located?' and 'what is the target group interested in?' are questions you should think of for Facebook advertising. User behavior also plays a role here. Ultimately, you want to approach the right people with your Facebook ads and set them up in such a way that they are as relevant as possible to your target. This also prevents unnecessary costs and that Facebook advertising does not yield anything. A man who sees women's clothing on his timeline is not likely to buy your product. A custom audience is also possible based on a customer base.
The Facebook Pixel
MEASURE YOUR RESULT
Before we proceed with building your ads, it is important that you have installed the Facebook pixel on your website. This is a piece of code that keeps track of which page your website visitor visits. Ultimately, you also want to know what your return is from your Facebook ads.