BEST REMARKETING/RETARGETING SERVICES
Google Ads Remarketing and Facebook Retargeting
Remarketing and Retargeting allow you to target ads in the search results in Google and on Facebook to those who have visited your website recently. Thereby, you can extend visibility to potential customers and remind them of what they were interested in on your website.
This increases the chances that they will return and perhaps make the purchase from you that they were considering when they visited your website last time.
Very few people buy something the very first time they land on a website. They usually just explore the options and then leave the page again to explore any alternatives. It may also be that they postpone the decision to another day and therefore may never get anything done about it.
This is where remarketing - as it is called at Google - or retargeting - as Facebook calls it - comes into the picture. These are targeted ads that appear as banners or text ads to those who have recently visited your website.
The advertising can be targeted down to the page or product level, so that you e.g. displays ads for the product that visitors viewed when they last visited the website.
The Benefit Of Remarketing Lies In This
With the help of the ad, you remind the visitor in question that they looked at a product or read some content from you recently that interested them. Thereby they are reminded of the purpose of visiting your website and may decide to do something about it - if they have not yet had it done by someone else. Since you have now reminded them and since they have already visited you before, there is a good chance that they will click on the ad and thus return to your website to complete what they were doing with when they last visited your page.
This greatly increases the chances that it will be you who run with the sale rather than any of the competitors. So by reminding the visitors that they have been to your website recently, you will be top of mind and perhaps land a sale that would not have happened if you had not just reminded the customer about it. This is what makes remarketing a very effective form of advertising. Both our own and other agencies' experience is that the click-through-rate (CTR) and the conversion rate are very high with this type of advertising - precisely because the customers already know you beforehand.
How Remarketing Works
Remarketing works a little differently, depending on whether we are talking about remarketing with Google Ads or retargeting with Facebook. With Google Ads, it works by storing a cookie on the user’s computer. It then triggers a remarketing ad in the search results when the user enters Google and performs a search or visits pages that are part of the Google Ads advertising network.
On Facebook, it works by installing a so-called Facebook pixel on your website. It is used to register all Facebook users who visit your website. It can be used partly to give you some information about the demographic data of the Facebook users who visit your website and partly used to show retargeting ads to the users in question when they are on Facebook.
Tailor Your Remarketing Advertising
Regardless of whether you use remarketing on Google or retargeting on Facebook, it gives you a number of different options for displaying ads. Thus, you can choose to show ads to everyone who has: visited your website. visited a specific page, e.g. a category page on your website. visited pages with a specific structure in the URL. added an item to the basket on the website, but did not complete the purchase. stayed on the website longer than a certain period of time. viewed a certain number of pages on the website. By mixing the different options on Google and Facebook respectively, you get the opportunity to tailor a network of ads that can extend the visibility of your website or your brand to the people who have visited you recently. You can also combine the campaigns so that different remarketing ads are displayed with different frequency, depending on how long ago the user in question visited you. The possibilities are many, the results are quite amazing and the costs are small. So it hardly pays to not use remarketing in your online marketing.